By Oluwaseun Sonde
Facing unprecedented changes in the Indonesian auto market at present, Chery is committed to work with the development trend of the automobile industry, providing Indonesian consumers with high-quality products, value-added services and contributing to the development of automobile industry in Indonesia.
President of Chery International, Zhang Guibing said that as the largest economy in Southeast Asia and a founding member of ASEAN, Indonesia has great room for rapid development of their automobile industry and has "potential stock" for the growth of auto sales.
"Indonesia has the most potential and promising automotive market in the world, and it is also Chery's strategic market in the ASEAN."
Zhang stated that in the future, Chery will be committed to developing the Indonesia market as a "gateway" and bringing advanced technology and intelligent products to Indonesian users by relying on its strong technical strength, as well as innovative investment and operation models.
"In addition to exceeding customer demands in the Indonesian market, Chery will also export its products to other countries and regions in the ASEAN based in Indonesia".
Chery President also said that Chery hopes to apply its technical expertise and innovation achievements in the automobile field, on one hand, to provide the Indonesian market conventional fuel vehicles complete with advanced technology and vehicle models powered by new energy, and on the other hand, to provide technical support to partners and promote the development of Indonesia's auto industry.
While as a pioneer among Chinese auto brands implementing an internationalization strategy, Chery has established 5 R&D centers, 10 production bases and more than 1,500 sales and service outlets overseas since the company started its export business in 2001.
Its products are exported to more than 80 countries and regions, including mature markets such as Europe, the Middle East, and Central and South America, as well as emerging markets such as Africa and Asia-Pacific.
Though being confronted with complex challenges such as the COVID-19 pandemic and "chips shortage", Chery maintained the highest growth rate in China's auto industry in 2021, recording cumulative sales of 961,926 vehicles, with a year-on-year increase of 31.7%.
Among them, exports (excluding the Chinese market) account for 269,154 units, increasing by 136.3% on a year-on-year basis, which helps Chery rank first in overseas sales of Chinese-brand passenger vehicles for 19 consecutive years, with cumulative global sales exceeding 10 million units.
Since it was founded, Chery, also correctly known as "Tech Chery", has always adhered to their key and core technologies. With five R&D centers worldwide, Chery has gathered more than 5,000 R&D talents and maintained advantages in conventional fuel power, new energy and intelligence technology.
After exploring the field of new energy vehicles for more than 20 years, Chery has taken a dominant position with its four complete vehicle platforms, five universal subsystems and seven core technologies.
Chery successfully launched EQ1, one of the leading-edge mini BEVs in domestic and international markets. By implementing "CHERY LION" strategy based on AI technology, Chery has gradually realized AI-empowered applications covering the whole life cycle from R&D to manufacturing to marketing to service, and mass-produced cars with L2.5 autonomous driving technology.
Chery is the first automaker in China that exports complete vehicles, CKD parts, engines, and vehicle manufacturing technologies and equipment worldwide to expand their global market.
Up to now, Chery has boomed with its export business covering more than 80 countries and regions, 10 international factories, more than 1,500 overseas distributors and service outlets, accumulative 10 million global customers, including 1.95 million overseas users and first place in exports of China's passenger cars for 19 consecutive years.
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