By Oluwaseun Sonde
Recently, J.D. Power, a world-leading consumer insight and market research Organization, has officially released the results of “2022 Sales Satisfaction (SSI) of Chinese Brands”, while Chery once again ranked the second.
According to the statement released for Media, Chery once again ranked the second among Chinese brands of J.D. Power’s Sales Satisfaction, which benefits by its adherence to the concept of “user-centered”.
Another key reason is that Chery Automobile continuously improves technology, products and marketing experience to achieve the overall improvement of customer value.
Driven by the concept of “user first”, Chery’s services warm millions of users.
Building a service brand is the only road for Chinese auto brands to make breakthroughs, and the value basis for winning the trust of more consumers.
Chery Automobile is committed to standing on the position of users, catering to their preferences, and meeting the practical demands of users for vehicle use with a concept of “warmer service”.
In terms of vehicle purchase services, Chery has insisted on carrying out value actions on the whole process of users’ vehicle purchase for many years, constantly extending the boundary of customer service, and narrowing the distance with users through a variety of warm-hearted services and activities, such as door-to-door test drive and holiday care.
Meanwhile, Chery has set up a user satisfaction system for the whole process of vehicle purchase from exhibition hall reception, test drive to new vehicle delivery, so as to fully listen to the opinions of users.
With endless and unremitting efforts in user service, Chery provides accurate services around the “pain points” and “difficulties” of users, constantly improving user satisfaction with service experience beyond expectations.
Powered by marketing innovation, Chery strengthens the interaction with users. Chery’s once again ranking the second among Chinese brands of 2022 Sales Satisfaction also profits from its continuous efforts in marketing innovation.
Based on the insight into new consumer groups and new marketing forms, Chery has innovatively explored various cross-border cooperation modes in the industry with a pioneering pattern and vision, creating an infinitely extendable brand space for millions of users, and continuously bringing value beyond the products and services of auto brands.
Besides, Chery adheres to the global co-creation thinking, involving consumers in the life cycle of brands and products.
OMODA, Chery’s brand-new product series, continues to practice the brand concept of “user-centered”, attracting fashion pioneers from more than 30 countries/regions worldwide to actively participate in the globally named co-creation activities, and setting off a circle breaking carnival with global fashion youth pursuing future technology.
In the future, OMODA will attract more global youngsters in the new era to build itself into a “super IP” exclusive to Chery. The full matrix product layout assists Chery to meet the diversified vehicle needs of users.
The improvement of sales satisfaction is closely related to Chery’s continuous efforts in product renewal and upgrading.
Chery has continuously introduced highly competitive models to the market based on the market changes, so as to better meet the product needs and experience of consumers.
As a star series model in the “big single product strategy” of Chery Automobile, TIGGO 8 PRO e+, a brand-new energy product in TIGGO 8 series, may be launched in global markets in the second half of this year.
With the delivery of OMODA 5 prototypes to Chile, Mexico and other places, Chery will open up more new roads in the younger market segment. In 2022, Chery Automobile will maintain the pace of product replacement, and launch a number of new models into the market to fully cover the market segments and provide users with more travel options.
Chery has won the trust of millions of global users by virtue of quality and service since its establishment. Thanks to its consistent service concept of “more convenient, more professional and more considerate”, Chery is able to achieve good results again.
It is believed that in the future, Chery will continue to focus on user needs, providing every user with attentive services from vehicle selection, purchase and use, and bringing them enough humanistic care.
Meanwhile, Chery has been known as “Technological Chery” since its foundation for insisting on mastering core technologies.
It has set up six Research and Development centers in the world and a Research and Development team of over 5,000 elite members, providing it with advantages in traditional fuel technology, new energy, intelligence manufacturing and other fields.
After more than 20 years of exploration in the field of new energy vehicles, Chery has established its leadership with four vehicle assembly platforms, five general subsystems and seven core technologies. Its EQ1 model has become the leader of mini battery electric vehicles in China.
In the field of intelligent manufacturing, Chery has released the “CHERY LION” strategy, gradually realizing the intelligent layout in the whole life cycle of R&D, manufacturing, marketing, and service, as well as achieving the mass production and launch of L2.5 autonomous driving technology.
As for global market expansion, Chery is the first Chinese automobile company to export vehicles, CKD parts, engines, and vehicle manufacturing technology and equipment around the world.
Up to now, Chery has exported its vehicles to more than 80 countries and regions and has set up 10 overseas factories and more than 1500 overseas dealers and service outlets.
With nearly 10 million users worldwide, including 2 million users outside China, Chery has ranked first in the number of passenger cars exported from China for 19 consecutive years.
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